E CHOUPAL CASE STUDY SOLUTION

ITC also uses e-Choupal as a medium to advertise consumer products. Why is it Innovative. How do we know it is effective? It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. They also handle the physical transportation of the goods and earn a commission on it.

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. Privacy Policy Designed by Smitinfotech. Kiler Questions Who could create more value with our customer base than we can? Why is it Innovative.

Case Studies – ITC eChoupal

By providing information on weather and scientific farming methods, and the supply of high quality choipal inputs, ITC enabled the farmers to improve their efficiency and quality of their output. Privacy Policy Designed by Smitinfotech. The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. Copyright The DeSai Group.

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e choupal case study solution

This also provided indirect benefits to the company cass the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. This can be exchanged for other ITC products.

e choupal case study solution

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. Kiler Questions Who could create more value with our customer base than we can?

Case Studies

Why is it Innovative. Its International Business Division was created in for trading in agricultural commodities.

They also handle the physical transportation of the goods and earn a commission stdy it. ITC also uses e-Choupal as a medium to advertise consumer products.

e choupal case study solution

What d initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.

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How do we know it is effective?

It was also designed to play the syudy of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. How do we know when we achieve our goals? The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals.

A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. Web-enabled real sopution data on crop prices provide the farmer with the market prices for their produce. Farmers using e-Choupal on an average receive 2. ITC gains as intermediaries are removed, and transportation costs decrease.