ZMET CASE STUDY

You are commenting using your WordPress. But these 2 according to the respondent is not similar to the success picture. This picture means that dove soap gives the respondent lots of self belief and confidence and this leads to success. Gerald Zaltman It was developed by Dr. The triad task seeks to identify concepts and distinctions at a higher level. The image selected is as follows.

January 25, at 3: When asked as to what is that extent the respondent reveals that the self love should not lead to self obsession. This picture means that dove soap gives the respondent lots of self belief and confidence and this leads to success. The ZMET research process Research study participants are usually asked to collect a set of pictures that represent their thoughts and feelings about the topic of interest. Leave a Reply Cancel reply Enter your comment here January 26, at 6: Fill in your details below or click an icon to log in:

But the respondent is given that feeling that dove is made up of sutdy. The triad task The triad task seeks to identify concepts and distinctions at a higher level. This image comes into the mind of the respondent as the material appears smooth and soft as the silk cloth represented in the image. Like Liked by 1 person.

Dove brand – ZMET Analysis

January 25, at 3: This means dove moisturises the skin when compared to other soaps and keeps the skin from drying and breaking during all the seasons. Self love which the respondent tries to explain in a way which she feels is not selfish but everyone should love themselves to some extent. This image above is the direct thought that the respondent gets once the name of the brand is heard. These deep structures are unconscious, basic orienting frames of human thought that affect how people process and react to information or a stimulus.

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You are commenting using your Google account. This site uses cookies. This insight spawned an entirely new field of caae This is also highlights purity of the soap and its association to milk. There are lots of childhood memories of the respondent associated with the product and hence the above picture was provided.

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zmet case study

The interviewer asks the participant to examine three pictures selected at random by the interviewer and to indicate how any two pictures are similar, but different from the third, with regard to the topic. The respondent is unable to think of an image for satisfaction and told me that satisfaction is something that can only be expressed. Leave a Reply Cancel reply Enter your comment amet Research study participants are srudy asked to collect a set of pictures that represent their thoughts and feelings about the topic of interest.

January 22, at 3: According to the respondent the above picture represents the skin of persons using an ordinary soap and skin of people who use dove soap. This is more sort of a direct image.

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January 26, at 6: The image and the reason is as follows. January 18, at 6: Email required Address never made public.

This answer zmft talks about mother-daughter relationship. You are commenting using your Facebook account.

zmet case study

Next Post Rani Padmavati and the movie Padmaavat. A set of pictures are shown to the respondent In this case a female aged between 25 — 30 years and the responses are noted.

For the respondent the ageless picture caee the baby picture are similar as being ageless or defying age will be like having a skin like a baby i.

ZMET Case Study, Cisco

Indicates the brand association. The brand taken for the ZMET test is dove soap. Using dove helps to develop self confidence and redefines the meaning of being beautiful as it gives confidence and leads to not only external but internal beauty.

By continuing to use this website, you agree to their stkdy. The consumer is in control, not the researcher unlike focus groups, gather own pictures, develop own insights.