E CHOUPAL CASE STUDY

How do we know it is effective? How do we know when we achieve our goals? The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. This can be exchanged for other ITC products. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote.

Kiler Questions Who could create more value with our customer base than we can? The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. This can be exchanged for other ITC products. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals.

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Copyright The DeSai Group. The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman.

This can be exchanged for other ITC products. Why is it Innovative.

e choupal case study

ITC also uses e-Choupal as a medium to advertise consumer products. ITC gains as intermediaries are removed, and transportation costs decrease. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals.

e choupal case study

A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. It was also designed to play the role of a social gathering cgoupal, for the exchange of information as well as a place for e-commerce transactions.

They also handle the physical transportation of the goods and earn a commission on it. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. Kiler Questions Who could create more value with our customer base than acse can?

Case Studies – ITC eChoupal

How do we know when we achieve our goals? The concept of eChoupal was introduced in June casf an initiative to improve the supply chain by linking directly with farmers for procurement. Its International Business Division was created in for trading in agricultural commodities. How do we know it is effective?

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Case Studies

Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

Privacy Policy Designed by Smitinfotech. Farmers using e-Choupal on an average receive 2. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive stuey within two hours.