CASE STUDY TATA MOTORS ACQUISITION OF JLR

Strong presence of competitors like Mercedes, BMW, Lexus and Infinity, all of who have an established presence within this market space. The decision highlighted the fact that Ford had not accomplished its goal of penetrating into luxury brands. Establish a global footprint, and enter the high-end premier market segment. Corus Steel is the main supplier of high-grade steel to the automobile industry. We use cookies to give you the best experience possible. The company is known for low-priced automobile with standard interchangeable parts, virtual manufacturing, safety focused and low fuel consumption. However, considering that the automotive market would eventually recover, and that it paid Ford slightly more than half of what it paid for the two brands, I believe that Tata Motors made a wise acquisition.

We use cookies to give you the best experience possible. According to industry analysts, some of the issues that could trouble Tata Motors were economic slowdown in European and American markets, funding risks, currency risks etc. Nor is it a primary information source. India-based Tata Motors Ltd. Assess the merits of the approach Tata Motors planned to take with acquisition.

Several pros can be identified: This case study was compiled from published acuqisition, and is intended to be used as a basis for class discussion.

case study tata motors acquisition of jlr

For delivery in electronic format: Though there was initial skepticism over an Indian company owning the luxury brands, ownership was not considered a major issue at all.

Tata Motors main interest for the acquisition was not only to leverage past synergies and M;amp;A knowledge, but also more importantly, csse a global presence within the automotive sector and remove its dependency on the Indian market, which was facing greater competition from other foreign brands. Developing and creating brand value and experienced new product development and deployment ilr.

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It is not intended to illustrate either effective or ineffective handling of a management situation. What challenges might it have to overcome? The synergistic presence of Corus Steel, which would provide a supplier cost competitive advantage. Establish a global footprint, and enter the high-end premier market segment.

Welcome to the world of case studies that can bring you high grades! We have enormous respect for the two brands and will endeavor to preserve and build on their heritage and competitiveness, keeping their identities intact.

Tata Motors’ Acquisition of Jaguar and Land Rover|Business Strategy|Case Study|Case Studies

JLR would broaden the current brand portfolio. Ford Motor Company is the third largest automobile producer worldwide and ten times the size of Tata Motors.

case study tata motors acquisition of jlr

Acquisition of British Icons. Buy With PayPal Amount to be paid: We use cookies to give you the best experience possible. The company is known for low-priced automobile with standard interchangeable parts, virtual manufacturing, safety focused and low fuel consumption. Corus Steel is the main supplier of high-grade steel to aacquisition automobile industry.

Tata Motors’ Acquisition of Jaguar and Land Rover

Several cons can be identified: According to industry analysts, some of the issues that could trouble Tata Motors were economic slowdown in European and American markets, funding risks, currency risks etc. Would you like to get a custom case study? The decision highlighted the fact that Ford had not accomplished its goal of penetrating into luxury brands. Ratan Tata is creating a glorious vision for the global automotive market.

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Having already established a global presence with stuxy products Tetley and Corus and successful integration with the holding company, it is now only an exercise of realizing the threats and carefully defining a scope and plan to mitigate.

Case Study: Tata Motors Acquisition of Jlr | Case Study Template

Additionally, it indicated its long-term strategic commitment to o global automotive sector. Click Here Delivery Details: India-based Tata Motors Ltd. Prefer to pay in another currency? Tata Motors stood to gain on several fronts from the deal.

Case study: Tata Motor’s Acquisition of Jaguar and Land Rover

Case Study Volumes Collection. One, the acquisition would help the company acquire a global footprint and enter the high-end premier segment of the global automobile market.

How does the acquisition compare to other options the company could have pursued in terms of growth?

Increase in debt ratio from 1X to 2. What steps could it take to add value to the acquisition?